His Dark Materials: Audience and Industries Audience 1) What audience do you think His Dark Materials is aimed at and why? Think about demographic and psychographic groups. You can revise Pyschographics here . Teenagers, Aimed at a contemporary family audience for the BBC Sunday night broadcast slot 2) What audience pleasures are offered by His Dark Materials - The City of Magpies? Apply Blumler and Katz's Uses and Gratifications theory to the episode. Make sure you provide specific examples from the episode to support your ideas. Personal Identity: They may have been in some the form of performance in Hamilton Personal Relationships: Will and Lyra Diversion (Escapism): The different and fantasy world allows the viewers to escape to this 3) Thinking of the 3 Vs audience pleasures (Visceral, Vicarious and Voyeuristic pleasures), which of these can be applied to His Dark Materials? Refer to specific scenes or moments in the episode to...