D


 1) What information do media companies use to create a demographic profile of their audience?                                                

Age gender Education social class Race Ethnicity Job profession Earning Home

2) Why are media companies and advertisers increasingly using audience profiling and not just demographics?

It makes it easier o reach target customers 

3) What are the seven different Psychographic groups? 
Aspirer Explorer Reformer Mainstreamer Succeeded struggler Resigned

4) Write a brief summary of what each Psychographic group is seeking or motivated by.
Aspirer: seek status  Explorer: seek discovery  Reformer: enlighten  Mainstreamer seek security  Succeeded: seek control  struggler: seek escape  Resigned :resigned 

5) What psychographic group or groups do YOU belong in? Think about your own interests and lifestyle and explain your decision. Remember, you may fit into two or three different groups! 

I think I fit in Explorer as I like discovering new things but if I had the money I would be an aspirer because the luxury life seems nice.

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