Introduction to advertising: blog task

-


                                                             Skittles Advert Analysis: 

                            

1) What key conventions of print adverts can you find and what are the connotations or deeper meanings of each convention? For each convention, write about how it communicates meaning to the audience. See the Maltesers advert above for an example of how to do this.

Picture: The picture of the skittles product shows us how it looks. The picture will stick in the Audiences mind if they were to buy it in the shop.

Logo: The skittles logo is big the logo is the name, and it is colourful. The word skittles sounds playful and friendly as well. 

Background: The background is clouds and it may show that you will be on cloud 9 whilst eating it, conveying how tasty the product is. There is also a colourful rainbow of skittles which may imply that their too good to be true.

Slogan: The slogan 'Taste the Rainbow' is a metaphor which refers to the rainbow being the skittles and how good they are.

Colour Scheme: The colour scheme is multicoloured showing each skittle will take you through a different emotion. 

2) What is the USP (unique selling point) for Skittles and how do you know? Does the advert use any of persuasive techniques listed above?

The USP is the rainbow and the multicoloured colours and it stands out and helps people understand how great the product is.

                                                                            ADVERT RESEARCH
    

The picture of the Dairy Milk shows us how the product looks like, so you can find it in the shops. The word chocolatey makes it sound out of the world, reminding people and craving them for chocolate. 
The picture of the Alien also shows that it is out of the World that even Aliens like their chocolate.

The Logo is really posh making it seem as if the chocolate is rich and has a high quality taste.

The background features a purple colour which may have connotations of rich and again good quality.

The slogan makes readers want chocolate and the words more chocolatey ,which is in larger font, shows that it is one of the best out there.

Here the USP would be the high rich and classy type of font and colour mixed in with the alien which conveys that Dairy milk is for every age and person. 



 







Comments

Post a Comment

Popular posts from this blog

First Blog

-
1) Which part of Media are you looking forward to the most? editing and creating videos  2) What knowledge and skills do you hope to learn in Media? Editing and debating  3) What grade are you realistically hoping to achieve in Media? 9 4) What device do you use most to access the media? (The media = news, TV, music, film, social media etc.)  my phone  5) What is your average 'screen time' (or equivalent) on your phone each day. Is this about right, too little or too much? Why?  5 hours on a school day which i think is about right and 7 hours on a normal holiday  6) What was the last TV programme or film you watched? Sky Sports  7) What device or subscription do you use to listen to music? I dont listen to music  8) Do you play videogames? If so, what do you play games on and what is your favourite game? Yes, CRICKET 24, on ps4 9) Are you on social media? If so, what social media do you have and why do you like it?  yes snap chat  10) Fi...
Read more

Black Widow

-
                                                                                                                                           BLACK WIDOW - CSP 1) List the companies involved in the creation of Black Widow. You may wish to use Black Widow's IMDB entry to help with this - see the company credits page - but the answers can also be found in the notes above. Disney , marvel 2) What is conglomerate ownership and how does it link to Black Widow? Conglomerate ownership is the company that owns smaller companies. Disney owns marvel, Marvel owns Black...
Read more

Industries: Ownership and control

-
                                                    Industries: Ownership and control  1) What is a conglomerate in the media industries?  A company that owns many other companies 2) What is a subsidiary? A company that belongs to another company 3) What are the benefits for media companies of vertical integration? They get more money therefore get more profit. 4) What are the benefits for media companies of horizontal integration? Companies can expand their audience. 5) Give three examples of media companies or brands that have used synergy to maximise their profits. There are examples in the notes above to help you. Disney universal and Amazon 6) What is convergence and what device has changed the relationship between audiences and producers?  Technological convergence refers to the fact we can now access all dif...
Read more