OMO ADVERT

                                                           OMO ADVERT

 1) What year was the advert produced?

1955

2) How were women represented in most adverts in the 1950s? Add as much detail to this answer as you can as these are the social, cultural and historical contexts we will need to write about in the exam.
Weak, caring, fragile 


3) How does the heading message ('OMO makes whites bright') and the style of the text promote the product?

it shows how good the product is and how white it makes the product. The bold in the text suggests how much of an effect it does 

4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society?

The makeup is good and perfect suggesting that women always have to look good even when they are cleaning. 


5) Why is a picture of the product added to the bottom right of the advert?
So audience can buy it when they see it on the shelf 

6) What are the connotations of the chosen colours in this advert - red, white and blue?
red- romance 

white-purity, cleanliness 

blue- water, clean 

7) How does the anchorage text use persuasive language to encourage the audience to buy the product? Give examples.

It repeats clean and bright 14 times to show the impact of it. Shows how effective it is.

8) What representation of women can be found in this OMO advert? Make specific reference to the advert and discuss stereotypes.

Women are represented as housewives and they are made to look good to show women always have to look perfect.

9) What is the preferred reading for this advert - what did the producers of the advert want the audience to think in 1955?

The preferred reading would probably be that women enjoy cleaning, clearly this is shown by the women's happy facial expressions. The joy that the women is expressing may convey that all women should be determined and eager to use this new washing powder. The slogan is repeated which may suggest how effective it is. The producers may also be wanting to let everybody know that it is the best thing around. This is shown by the zigzag border at the top. 

10) What is the oppositional reading for this advert - how might a modern audience respond to this text and the representation of women here?

Audiences may be offended by this sexist advert. The central image is a women doing the cleaning which is quite sexist and audiences may feel that only women clean. The Anchorage text begins with This will shake you mother which further implies that women should be house wives. The women is also portrayed as very well dressed which may suggest that women always have to look good regardless if their cleaning.