Radio 1 Launch CSP

 Historical, social and cultural contexts

1) What radio stations were offered by the BBC before 1967? Home light third 

2) How was BBC radio reorganised in September 1967? What were the new stations that launched? Radio 1 2 3 4 

3) What was pirate radio and why was it popular? American pop radio  rather than English radio.

4) Why did pirate radio stop broadcasting in 1967? Marine Offence acts. 

5) How did the BBC attract young audiences to Radio 1 after pirate radio stations were closed down? 

Hired popular pirate radio operators

6) What was 'needle time' and why was it a problem for BBC Radio?

limited amount of time that recorded music could be streamed on radio

7) How did BBC Radio 1 offer different content to previous BBC radio stations?
focused one younger audiences more pop 
8) Who was the first presenter for BBC Radio 1 and why did these new Radio 1 DJs cause upset initially at the traditional BBC?
Tony Blackburn
9) Listen to excerpts from the Tony Blackburn's first 1967 broadcast - how might it have appealed to young listeners?
More pop and exciting American style 
10) How was Tony Blackburn's radio show more like pirate radio rather than traditional BBC radio content?

Fast paced presentation style more focused on youth

Audience and industry
1) What was the target audience for BBC Radio 1 in 1967? 
Teenagers
2) Why did Radio 1 initially struggle to attract young listeners?

seen as the old boring BBC

3) What audience pleasures did Radio 1 offer listeners in 1967? (Use Blumer and Katz Uses and Gratifications theory). offered the pleasure of diversion and entertainment t

4) How is the BBC funded? TV LISENCE 

5) Applying Stuart Hall's Reception theory, what would the preferred and oppositional readings have been for BBC Radio 1 in 1967? Preferred: new style of BBC that copied American pop

Oppositional: still the same old boring BBC