Statement of Intent - Brief 2 : Magazine Print The title of my magazine is Redemption: Writes a New Chapter, a celebrity gossip and lifestyle magazine aimed at a 16 - 25 year old audience. The magazine follows the story of Hood, a rising TikTok celebrity whose past involvement in theft is presented. He talks about his past and how he redeemed himself. This magazine is designed to appeal to a young audience who will be attracted to the chaotic front cover. The magazine challenges how celebrities are often portrayed as flawless. Instead, it promotes the idea of accountability. This idea comes from the book ‘A Heart for the Homeless’ where Hood writes about his past with the homeless and how we should look after the poor, whilst also exploring the theme of redemption. The magazine conveys how celebrities should use their influence positively, which will have an impact on the youth. Robin Hood challenges the typical influencer stereotype of constant success and perfection. This challe...
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OSP: Audience and Industries blog tasks
OSP: Audience and Industries blog tasks Work through the following tasks to complete our OSP work: Audience 1) Who are the potential target audiences for Marcus Rashford and Kim Kardashian's online content? Try and cover both demographics and psychographics . Rashford fans are teens who care about his causes. Kardashian fans are young women who like beauty and care. Try and cover both demographics 2) Marcus Rashford's online presence is partly driven by his excellent use of social media. How does he use social media to engage with his fans and make them feel part of his brand? Rashford posts football posts so his campaign feels connected. 3) What is Instagram engagement rate and what engagement rates do Marcus Rashford and Kim Kardashian have? 3 percent people react with rashford whereas kardashian is 0.3. 4) Go to Marcus Rashford and Kim Kardashian's X or Instagram account. Find and screenshot/link three posts that show the different asp...