1) Find three adverts featuring women that are from the 1950s or 1960s. Save the images to your Media folder as jpegs and then import them into your blog post. Hint: You may wish to look at car, perfume or cleaning products but can use any product you wish. 2) Find three adverts featuring women that are from post-2000. Save the images to your Media folder as jpegs and then import them into your blog post. 3) What stereotypes of women can you find in the 1950s and 1960s adverts? Give specific examples. Most of them are about cleaning and include women. They are about receiving gifts or going on holiday to clean 4) ...
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Introduction to advertising: blog task
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Skittles Advert Analysis: 1) What key conventions of print adverts can you find and what are the connotations or deeper meanings of each convention? For each convention, write about how it communicates meaning to the audience. See the Maltesers advert above for an example of how to do this. Picture : The picture of the skittles product shows us how it looks. The picture will stick in the Audiences mind if they were to buy it in the shop. Logo: The skittles logo is big the logo is the name, and it is colourful. The wor...
I, Daniel Blake
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I, Daniel Blake: blog tasks 1) What is independent cinema and how is it different to Hollywood blockbusters? An Independent film is low budget and usually sends a message. 2) What is I, Daniel Blake about? I, Daniel Blake is about how hard it is for people to live 3) Who directed I, Daniel Blake and why is this important? Ken Loach 4) How was I, Daniel Blake promoted to an audience? List at least three different methods used by the film's marketing campaign and how they targeted their audience. Social media and by using quotes from the film 5) What unusual or creative marketing methods were used to get audiences talking about the film? The Guerrilla marketing on the houses of Parliament 6) What was the estima...
Black Widow
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BLACK WIDOW - CSP 1) List the companies involved in the creation of Black Widow. You may wish to use Black Widow's IMDB entry to help with this - see the company credits page - but the answers can also be found in the notes above. Disney , marvel 2) What is conglomerate ownership and how does it link to Black Widow? Conglomerate ownership is the company that owns smaller companies. Disney owns marvel, Marvel owns Black...
Marvel Cinematic Universe Blog Task
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Film Industry: Marvel Cinematic Universe blog tasks Read this BBC article on the Marvel Cinematic Universe and answer the following questions based on the article: 1) How many films were there in the Marvel Cinematic Universe (MCU) at the time of this article? 22 2) How much money have the MCU films made in total according to this article? $18.2bn 3) Why did Marvel create the Avengers films? In 2007, Marvel was recovering from bankruptcy and had sold off the film rights to some of the company's most popular characters like the X-Men and Spider-Man. 4) Who owns the rights to Spiderman and why is the character now appearing in Marvel films? Marvel - he is in many marvel films and marvel have the rights over him 5) Which company owns the rights to the Fantastic Four and the X-Men? Marvel 6) Look at the very end of the article. What has Disney announced regarding TV shows on their new streaming service Disney+? Disney has plans for many movies such as Thor's a...
Industries: Ownership and control
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Industries: Ownership and control 1) What is a conglomerate in the media industries? A company that owns many other companies 2) What is a subsidiary? A company that belongs to another company 3) What are the benefits for media companies of vertical integration? They get more money therefore get more profit. 4) What are the benefits for media companies of horizontal integration? Companies can expand their audience. 5) Give three examples of media companies or brands that have used synergy to maximise their profits. There are examples in the notes above to help you. Disney universal and Amazon 6) What is convergence and what device has changed the relationship between audiences and producers? Technological convergence refers to the fact we can now access all dif...