Statement of Intent - Brief 2 : Magazine Print The title of my magazine is Redemption: Writes a New Chapter, a celebrity gossip and lifestyle magazine aimed at a 16 - 25 year old audience. The magazine follows the story of Hood, a rising TikTok celebrity whose past involvement in theft is presented. He talks about his past and how he redeemed himself. This magazine is designed to appeal to a young audience who will be attracted to the chaotic front cover. The magazine challenges how celebrities are often portrayed as flawless. Instead, it promotes the idea of accountability. This idea comes from the book ‘A Heart for the Homeless’ where Hood writes about his past with the homeless and how we should look after the poor, whilst also exploring the theme of redemption. The magazine conveys how celebrities should use their influence positively, which will have an impact on the youth. Robin Hood challenges the typical influencer stereotype of constant success and perfection. This challe...
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OSP: Audience and Industries blog tasks
OSP: Audience and Industries blog tasks Work through the following tasks to complete our OSP work: Audience 1) Who are the potential target audiences for Marcus Rashford and Kim Kardashian's online content? Try and cover both demographics and psychographics . Rashford fans are teens who care about his causes. Kardashian fans are young women who like beauty and care. Try and cover both demographics 2) Marcus Rashford's online presence is partly driven by his excellent use of social media. How does he use social media to engage with his fans and make them feel part of his brand? Rashford posts football posts so his campaign feels connected. 3) What is Instagram engagement rate and what engagement rates do Marcus Rashford and Kim Kardashian have? 3 percent people react with rashford whereas kardashian is 0.3. 4) Go to Marcus Rashford and Kim Kardashian's X or Instagram account. Find and screenshot/link three posts that show the different asp...
OSP: Language and Representation Blog Tasks
Work through the following tasks to cover the Language and Representation key concepts for our OSP CSPs: Language 1) Make two lists - one of website conventions used on Marcus Rashford and Kim Kardashian's official website and one of social media conventions found on their Instagram pages. Logo , menu , central image , Home page Banner image, profile picture, Bio, Retweets 2) How does Marcus Rashford's website and social media promote his brand? Give at least three examples of different pages / posts / images from his website or social media. Retweets, Links, 3) How does Kim Kardashian's website and social media promote her brand? Give at least three examples of different pages / posts / images from her brand websites or social media. Links brand identity 4) How does Marcus Rashford's online presence use the narrative of his childhood upbringing to create a positive brand identity? Experience of struggle bought him ...
Introduction to OSP: Influencers
Introduction to OSP: Influencers blog tasks Read this article in The Week magazine on the rise of social media influencers and answer the following questions: 1) What years did YouTube, Twitter and Instagram launch? YouTube released in 2005, Twitter released in 2006, Instagram released 2010 2) What is the definition of an influencer? A person who influence their lifestyle, opinions and behaviours. 3) Give an example of an influencer and how many followers they have. Try and add some additional information, brand associations or other statistics if you can. Kabane Lame has over 162 million. He is on tiktock. 4) How big is the influencer industry according to the article? 8 billion dollars 5) What are the problems associated with being an influencer? Hate and criticism of other viewers and they have to post consistently. 6) Why is it suggested that audiences actually like being sold products by influencers? They are loyal ...
Preliminary Exercise Feedback and Learner Response
I didn't publish my print magazine to a PDF file therefore I did not get feedback. However now it is published onto a PDF file.
Year 11 Paper 1 assessment: Learner Response
1) Type up your feedback: 2) consider use of typography technical codes (Camera shots, positioning, etc) 3) Link to galaxy as a brand. Consider todorov and equilibrium applies here a. What Mark and Grade did you get? 26/42 grade 5 b. What targets were you given for the longer written questions? 2) consider use of typography technical codes (Camera shots, positioning, etc) 3) Link to galaxy as a brand. Consider todorov and equilibrium applies here 2) Look at the mark scheme for this assessment . For Question 2 (12 mark unseen) use the indicative content in the mark scheme to identify three points that you could have referred to in your answer. • Darkness has connotations of dangers to be faced and makes it more dramatic • The use of the spotlight (through the flood lit logos) links to sports matches and connotes drama / excitement but also shines on the ma...
Accountability Check: Coursework Checklist
Item Progress Statement of Intent (Max. 300 Words) Front Cover Title for the Magazine w/ Original Masthead Design Selling Line Cover Price Dateline Main Original Cover Image Min. Four Cover Lines Double Page Spread Headline ...