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Daily Mirror case study

  Blog Tasks: Daily Mirror case study Work through the following questions to cover the Language and Representations key concepts for the  Daily Mirror . Language 1) Write the definition of the following key language for newspaper front pages (you may want to add an example for each from our Daily Mirror CSP): Masthead: The name of newspaper  Pug: Attraction Splash Head: Main front page headline Slogan:  Short phrase that sums up the  Dateline: Date and price  Byline: Name of journalist who wrote the article.  Standfirst: Short inductory paragraph  2) What is the main story on the CSP edition of the Daily Mirror (see above)? Make sure you learn the headline and what the story is about. Make sure you learn about the story - injustice 3) What is the 'pug' or smaller celebrity story on the front cover? Why might it appeal to Daily Mirror readers? Celebrity  story - entertaining  4) Why is the choice of news stories, content and page design ...

Introduction to Newspapers

 1) What type of news can you typically find in a tabloid newspaper? gossip celebrity and sport.  2) What type of news can you typically find in a broadsheet newspaper? politics, economy, international.  3) If someone is left-wing, which political party in the UK are they most likely to support? Which newspapers would they be likely to read? Labour party, Guardian or the mirror 4) If someone is right-wing, which political party in the UK are they most likely to support? Which newspaper would they be most likely to read? Conservative, Mail or the Sun 5) Why has there been a decline in newspaper sales in the last 50 years? Internet and social media took over.  6) Why is a free press important in a democracy like the UK? Allows information to be published on the go 

December Mock Exam: Learner Response

1) Type up any feedback on your paper  (you don't need to write the mark and grade if you want to keep this confidential). If you only have marks and a grade on the paper, write a WWW/Next Steps yourself based on your scores. WWW- I remembered the CSP's  My next steps are to revise more and write different ideas.  2) Use the mark scheme for this Paper 2 mock (posted on GC) to read the answers AQA were looking for. First, write down a definition and example of non-diegetic sound (Q1.1 and 1.2).  Non diegetic sound is sound audiences can hear but the characters can not.  3) Next, identify  three  points you could have made in Q1.3 - camerawork and the extract. Look for the indicative content in the mark scheme - these are the suggested answers from AQA. The opening shot in the extract focuses on the omelette in Will’s hand – almost a close-up – with handheld camera movement following the plate to the table. This focus on the food Will has cooke...

Statement of Intent

 Statement of Intent - Brief 2 : Magazine Print The title of my magazine is Redemption: Writes a New Chapter, a celebrity gossip and lifestyle magazine aimed at a 16 - 25 year old audience. The magazine follows the story of Hood, a rising TikTok celebrity whose past involvement in theft is presented. He talks about his past and how he redeemed himself. This magazine is designed to appeal to a young audience who will be attracted to the chaotic front cover. The magazine challenges how celebrities are often portrayed as flawless. Instead, it promotes the idea of accountability. This idea comes from the book ‘A Heart for the Homeless’ where Hood writes about his past with the homeless and how we should look after the poor, whilst also exploring the theme of redemption. The magazine conveys how celebrities should use their influence positively, which will have an impact on the youth. Robin Hood challenges the typical influencer stereotype of constant success and perfection. This challe...

OSP: Audience and Industries blog tasks

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  OSP: Audience and Industries blog tasks Work through the following tasks to complete our OSP work: Audience 1) Who are the potential target audiences for Marcus Rashford and Kim Kardashian's online content? Try and cover both  demographics and psychographics . Rashford fans are teens who care about his causes. Kardashian fans are young women who like beauty and care.  Try and cover both demographics  2) Marcus Rashford's online presence is partly driven by his excellent use of social media. How does he use social media to engage with his fans and make them feel part of his brand? Rashford posts football posts so his campaign feels connected.  3) What is Instagram engagement rate and what engagement rates do Marcus Rashford and Kim Kardashian have?  3 percent people react with rashford whereas kardashian is 0.3. 4) Go to Marcus Rashford and Kim Kardashian's X or Instagram account. Find and screenshot/link posts that show the different aspects of their...

OSP: Language and Representation Blog Tasks

Work through the following tasks to cover the Language and Representation key concepts for our OSP CSPs: Language 1) Make two lists - one of website  conventions  used on Marcus Rashford and Kim Kardashian's official website and one of social media conventions found on their Instagram pages.  Logo , menu , central image , Home page Banner image, profile picture, Bio, Retweets  2) How does Marcus Rashford's website and social media promote his brand? Give at least  three  examples of different pages / posts / images from his website or social media.  Retweets, Links,  3) How does Kim Kardashian's website and social media promote her brand? Give at least  three  examples of different pages / posts / images from her brand websites or social media.  Links brand identity  4) How does Marcus Rashford's online presence use the narrative of his childhood upbringing to create a positive brand identity? Experience of struggle bought him ...