Ali-AbanGCSEMediaStudies

                                                                  AUDIENCE EFFECTS THEORY   1) Write a definition of a passive audience:  Passive audiences are Audiences that absorb any information from the media - my definition  Passive: This is the view that audiences passively take in information from the media and that these messages have the same effect on everyone. 2)  Write a definition of an active audience:  Active audiences are audiences that engage and respond to the media in cotroversial ways - my definition Active: This is the more modern and generally accepted view that audiences interact with and make conscious choices regarding the media they consume. 3) Write a definition of the hypodermic needle theory:  The hypodermic needle theory is a theory that shows that all audiences are passive and believe the main message that the producer was trying to send - my definiton   This is the suggestion that audiences are always passive and therefore take the intended message

 Learner Response  WWW: This is a good first assessment in Media, Well done! EBI : Plenty to build on here, Now we want to push on the higher levels in the 12-Marker questions. Avoid repetition and make detailed reference to text. LR:      Q1) 1 mark      Q2) 1 mark     Q3) 4 mark     Q4) 2 mark      Q5) 4 mark     Q6) 5 mark My strongest question was question 6 as I was able to answer most of it without repetition.  My weakest question was question 3 because I repeated a bit too much.  Question 3 rewrite:  The red dress that Beyoncé is wearing may suggest that the fragrance is romantic. This is because usually red symbolises love/romance. The red in the title also suggests how powerful this romantic fragrance. Red has many connotations of energy , passion and love.  Filming Beyoncé from a low angle conveys that the she's dominant and powerful just like the fragrance. In the advert the text says' Catch the Fever'. The word fever may be a metaphor showing how attractive it i

  1) What is the preferred reading of a media text This is when the producer picks and chooses how they want their audience to view the media text 2) What is the oppositional reading of a media text? when the audience rejects the preferred reading, and creates their own meaning for the text.   3) How does the Harry Brown trailer position the audience to respond to the teenage characters in the film? The Harry Brown trailer positions the audience to responding to the teenagers as violent and aggressive. 4) Why might young people reject this reading and construct an oppositional reading of the trailer? Young people may reject this reading and construct a oppositional reading because not all young people are like that and it makes them look bad 5)       The producers are showing that the  burger is bigger than most by calling it the "Big Mac" .The 100% beef is a saying that this burger has nothing in the beef that is making the patty bigger. This Stereo type was conveyed in a mo

  1) What information do media companies use to create a demographic profile of their audience?                                                 Age gender Education social class Race Ethnicity Job profession Earning Home 2) Why are media companies and advertisers increasingly using audience profiling and not just demographics? It makes it easier o reach target customers  3) What are the seven different Psychographic groups?  Aspirer Explorer Reformer Mainstreamer Succeeded struggler Resigned 4) Write a brief summary of what each Psychographic group is seeking or motivated by. Aspirer: seek status  Explorer: seek discovery  Reformer: enlighten  Mainstreamer seek security  Succeeded: seek control  struggler: seek escape  Resigned :resigned  5) What psychographic group or groups do  YOU  belong in? Think about your own interests and lifestyle and explain your decision. Remember, you may fit into two or three different groups!  I think I fit in Explorer as I like discovering new things but

CAMERA MOVEMENT:     0.05 - 0.09: Pan     This pan shows the scene from a lower angle, likely emphasizing the object (interactive glass) and its significance. The slow movement suggests importance without urgency, creating a deliberate build-up. The upward angle hints at the power of the character in focus, reinforcing their status or authority.     0.13 - 0.16: Handheld     The handheld shot introduces shakiness, reflecting the tense and uncertain nature of the scene. It conveys urgency, immersing the audience in the characters' heightened emotions or danger. The suspense built here keeps the viewer on edge, preparing for the following actions.     1.05 - 1.13: Crane     The crane movement contrasts with the setting by offering smooth, professional motion in an otherwise gritty or dangerous urban environment. The fluidity adds elegance and suggests control, possibly reflecting the character’s composure or mastery in contrast to the chaotic surroundings. EDITING:     Beginning of t

1) First blog task - 10 questions 2) Denotation and Connotation 3) Introduction to Photoshop: fruit bowls 4) Mise-en-scene: Stranger Things 5) Camerawork: shots and angles 6) Camera movement and editing 7) Blog feedback and learner response