Magazines and Music Video assessment learner response

 1) Type up your WWW/EBI feedback in full (you don't need to write the mark and grade if you want to keep this confidential). 

WWW- This is the steady progress from the last assessment with the potential to move up further

EBI- Revise the music Video: You don't know the CSP which cost you in Q5. A great lesson for future exam.

2) Read the mark scheme for this assessment carefully. Write down the mark you achieved for each question: 

Q1: 2/2
Q2: 4/8
Q3: 3/6

Q4:3/3

Q5: 1/6

3) Look specifically at question 2. Use the indicative content in the mark scheme for question 2 to write three connotations of the design and layout of Tatler.

the cover star Emma Weymouth wearing a ballgown in the gardens of a stately home

connotes the wealth and luxury that Tatler readers aspire to. The mise-en-scene (costume,

make-up, pose, expression) all emphasise these aspects

the choice of white and black font/typography against the natural setting connotes that the

magazine is both fresh and modern but from a classy, traditional base. This is likely how the

Tatler audience would like to see themselves

the fact cover star Emma Weymouth is mixed race suggests that Tatler is moving with the

times and responding to cultural changes in Britain around gender

4) Now look at question 3 - Heat magazine. Use the indicative content in the mark scheme to write three ways celebrities are represented in Heat magazine.

Celebrities on cover tend to be reality TV or pop stars – celebrities generally from more

working class backgrounds so again creating a point of contact with a working or middle

class audience.

Focuses on celebrities’ relationships – ‘double life’, ‘secretive star’, ‘baby daddy’, ‘Giovanna’s

heartache’ etc. Suggests these are important developments audiences want to hear the

latest on.

Harry and Meghan feature prominently – the ultimate celebrity couple for Heat combining

British Royalty with American actress.

5) Look at question 5 - Arctic Monkeys and audience identity. This is a real AQA past question with lots of potential answers given in the mark scheme. Choose three answers that specifically refer to the Arctic Monkeys CSP and write them here. 

the audience might watch music videos to reinforce values and behaviour. The lead singer

seems to not care about the filming of the music video, rarely making eye contact with the

camera and stating at the beginning ‘don’t believe the hype’. The audience gain a sense of

identity as they can relate to the lead singer’s both nonchalant and rock and roll

representation.

the performance element of most music videos directly addresses the viewer with the

artists, connecting with the fans through use of close-ups and breaking the fourth wall. The

drummer winks and mugs to the camera and the band laugh and gurn as they ‘perform’. The

audience has a sense they are seeing the ‘real’ Arctic Monkeys as they are not putting on an

act

music videos might include shots of fans and artists interacting, giving the fans another role

model or group to relate to, as they see people like themselves on screen. It is unclear if the

spectators seen at the side are crew members or friends or fans, as they are very relaxed

when watching such an up tempo, frenetic performance. This might represent the laid-back

relationship between the fans and the band

6) BLACKPINK - How You Like That didn't come up in this assessment. If this CSP comes up in your end of Year 1 exam, what three things about BLACKPINK and How You Like That could you try to include in your answer? 

The costume 

Different culture

How they mix the language of Korean and English