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1) What information do media companies use to create a demographic profile of their audience? Age gender Education social class Race Ethnicity Job profession Earning Home 2) Why are media companies and advertisers increasingly using audience profiling and not just demographics? It makes it easier o reach target customers 3) What are the seven different Psychographic groups? Aspirer Explorer Reformer Mainstreamer Succeeded struggler Resigned 4) Write a brief summary of what each Psychographic group is seeking or motivated by. Aspirer: seek status Explorer: seek discovery Reformer: enlighten Mainstreamer seek security Succeeded: seek control struggler: seek escape Resigned :resigned 5) What psychographic group or groups do YOU belong in? Think about your own interests and lifestyle and explain your decision. Remember, you may fit into two or three different groups! I think I fit in Explorer as I like discovering new things but