Media Assessment 2 LR

 

                        Media Assessment 2 LR

1) Type up your feedback in full

Total = 22  Grade = 5

WWW - There is a strong assessment with your Q6 film close to top level. Well done.

EBI - Check the figures for the Film CSPS so all of the CSP evidence you use is correct

       - Revise terminology in places e.g. industry 

2) Write down the mark you achieved for each question:

Q1: 1/1

Q2: 0/1

Q3: 5/8

Q4: 0/2

Q5: 2/2

Q6: 14/20

3) Look specifically at question 3 - did you successfully write about both the preferred and oppositional readings? Did your answers match any in the mark scheme? Copy in one answer from the mark scheme that you could have used.

Yes, this is an empowering image as she is looking directly at the target

audience (women) with a strong face so they can relate to her power and

resilience and aspire to be similar / mobilise into action.

4) Now look at question 4. Write a definition of vertical integration plus the benefits of it listed in the mark scheme to revise this key industry terminology.

Vertical integration is when a company owns various stages of the production process within the same industry

• Greater control over every stage of the production (1)

• Having  ownership over creative products (1)

5) Finally, look at your 20-mark essay - question 6. Read this exemplar answer to help give you an idea of what a top-level response looks like. Then, write five points from either the exemplar answer or the mark scheme that you could have used in your answer.

• Black Widow as a Hollywood blockbuster cost $200m to make – far more than

independent films. However, due to the impact of Covid-19 on cinemas and the film

industry, the film only made $379m at the box office – much lower than similar

Marvel films that usually make around $1 billion at the worldwide box office.

• The importance of marketing a blockbuster film worldwide is clearly demonstrated by

the massive Black Widow marketing campaign across billboards, YouTube and

social media. There were also interviews with the big stars across Zoom and lots of

video content and teaser trailers produced by Disney and Marvel.

• Black Widow was released on IMAX and sold as the true experience for Marvel fans

with the widest screen in existence. Independent films in contrast will not be shot or

released on IMAX.

• I, Daniel Blake does not offer star power in the way Marvel and Disney can but Ken

Loach is a star director in the independent cinema world with 50+ years of making

hard-hitting political films.

• The Premiere was held in Newcastle, rather than the usual London. There was a

focus on community screenings and regional marketing officers were employed.