Represent NHS Blood & Transplant campaign: blog tasks

 

Represent NHS Blood & Transplant campaign:

1) What is an advertising campaign?

A campaign that persuades people to do a specific thing

2) What is the objective of the NHS Represent campaign? 

To get people from BAME to donate blood. 

3) What does this advert want people to do once they've seen it (the 'call to action')? 
Donate blood to people that need it from the BAME community. 

4) Why is the advert called 'Represent'? 
Because it is representing people from BAME community's 

5) Why have the producers chosen celebrities to feature in the advert? Give an example of three well-known people who appear in the advert and why they are famous - make sure you write their names and spell them accurately.

Olympic boxing champions Nicola Adams 

Basket player-  Ade Adepitan 

6) What are the connotations of the slow-paced long shot of empty chairs at the end of the advert?
To show their aren't many donors 

7) How does the advert match the key conventions of a typical urban music video?
It is rap and it targets many people. 

8) How does the advert subvert stereotypes? Give three examples (e.g. ethnicity, masculinity, femininity, age, class, disability/ability etc.) 

it includes a female rapper with a black heritage and appealing for donations for black and Asian people 

9) How does the advert reinforce certain stereotypes? Could there be an oppositional reading where some audiences would find this advert offensive or reinforcing negative stereotypes?
People may think that black and Asian people are being outcasted and they are inferior than white people as they need help. 

10) Choose one key moment from the advert and write an analysis of the connotations of camera shots and mise-en-scene (CLAMPS).

0:06 - Long shot - Connotations of showing and important figure / character as the character is large in the shot so it has to be shot from further which also suggests the idea that the character’s role is large.

        - Mise-en-scene - the costume of the character is a urban style which shows the reality of the ad as its a day to day outfit which will help viewers understand that no BAME donors and people struggling because of it is also a day to day problem.