BLACKPINK - How You Like That

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 BLACKPINK - How You Like That


Audience

1) What are BLACKPINK fans known as - and what would the demographics / psychographics be for the BLACKPINK audience?

Blink, Young women 

2) What audience pleasures are offered by the music video for How You Like That?

Diversion, Visual representations, 

3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to BLACKPINK fans. Why did you choose those moments? 

The bridge with the ice effect, the final chorus and the opening scene

4) How was the How You Like That music video marketed and promoted to the audience?

Teasers and countdowns, social media

5)a Why is K-pop a global phenomenon and what has helped it to become so popular?

It is in both Korean and English therefore it hits a wide audience

Industry

1) How were BLACKPINK formed and what records have they broken?

Most viewed music video by a k pop group, first k pop girl group to reach 1 billion views

2) What other successful artists have YG Entertainment created? You may need to Google this.

Big Bang

3) How has technology and the internet (known as technological convergence) changed the way audiences consume music videos?

Its easy to access videos in different places which increases its popularity

4) How do BLACKPINK and K-pop show that the media and music industries are now global?

By collabing with other artists 

5) How are UK-based music videos regulated and what types of content require warnings? 

BBFC- Bad language, behaviour,  drug misuse, sexual behaviour and violence

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