Tatler: case study
Tatler: case study
Introduction - Heat Media pack
1) Look at the Tatler Media Pack. Go to page 2: how does the editor introduce the magazine?
‘‘TATLER IS A FABULOUSLY TARGETED, SENSATIONALLY ACCURATE RIFLE SHOT TO THE VERY RICHEST READERS IN THE COUNTRY. THESE PEOPLE LIVE THE LIFE REFLECTED ON OUR PAGES, BOTH PHYSICAL AND VIRTUAL. AND BOY, DO THEY LOVE TO SHOP”
2) Now go to page 4 of the Media Pack. Focus on the print magazine (NOT tatler.com - the website). List the key demographic details: age, gender %, ABC1 % (social class), HHI (Household Income), % of those living in London and the South East. What do these demographic details suggest about the average Tatler reader?
Circulation 80,035, Readership 163,000, Average HHI £261,572, Female 73% ABC1 83%, AB 51% Average Age 41, London/SE 70%
3) Look at page 6. What do Tatler readers think about fashion? How much do they spend?
Tatler readers spend £843 mill
4) Go to page 10. What are the special editions of Tatler that run throughout the year? What does this suggest about the Tatler audience? What about the pyschographic audience group that best fits Tatler?
1) Look at the Tatler Media Pack. Go to page 2: how does the editor introduce the magazine?
‘‘TATLER IS A FABULOUSLY TARGETED, SENSATIONALLY ACCURATE RIFLE SHOT TO THE VERY RICHEST READERS IN THE COUNTRY. THESE PEOPLE LIVE THE LIFE REFLECTED ON OUR PAGES, BOTH PHYSICAL AND VIRTUAL. AND BOY, DO THEY LOVE TO SHOP”
2) Now go to page 4 of the Media Pack. Focus on the print magazine (NOT tatler.com - the website). List the key demographic details: age, gender %, ABC1 % (social class), HHI (Household Income), % of those living in London and the South East. What do these demographic details suggest about the average Tatler reader?
Circulation 80,035, Readership 163,000, Average HHI £261,572, Female 73% ABC1 83%, AB 51% Average Age 41, London/SE 70%
3) Look at page 6. What do Tatler readers think about fashion? How much do they spend?
Tatler readers spend £843 mill
4) Go to page 10. What are the special editions of Tatler that run throughout the year? What does this suggest about the Tatler audience? What about the pyschographic audience group that best fits Tatler?
Travel Guide, Weddings Guide, Beauty & Cosmetic Surgery Guide, Spa Guide, Watches & Jewellery Guide, Schools Guide
Media language
Sans and San serif
Showing how Posh it is through Sans serif
2) How do the cover lines appeal to the Tatler target audience?
The cover lines are in white start of in capitals.
3) What are the connotations of the Tatler colour scheme on this particular front cover?
The cover lines are in white start of in capitals.
3) What are the connotations of the Tatler colour scheme on this particular front cover?
It is light green and light colours, which may show how upper class it is.
4) How is the central image designed to create interest in the magazine? Find three reasons for your answer. (E.g. the model, the mise-en-scene such as props, costume and make-up, body position, facial expression etc.)
The dress stands out to audiences and her make up and the way she is dressed may make audiences want to look like her . The way she is standing shows how high her class is.
Representations
1) What celebrities or famous people are mentioned on the cover? Why do you think Tatler put them on the cover?
Representations
1) What celebrities or famous people are mentioned on the cover? Why do you think Tatler put them on the cover?
Boris Johnson to show that upper class people support conservative parties.
2) What do the cover lines suggest about the lifestyle of rich people in the UK?
Shows how upper class they are and how British stereotypes match rich people.
3) Looking at the image and cover lines together, what different groups of people are represented on the cover and how are they represented? (E.g. men/women/rich people/race & ethnicity etc.)
4) Are there any stereotypes being reinforced or subverted? How? Why?
Social and cultural contexts
1) What types of people are NOT featured in Tatler? (Watch the clip above again if you need help with this - the clue is in the title 'Posh People')
2) Tatler runs special issues on holidays, spa breaks, cosmetic surgery, watches and jewellery and private schools. What does this suggest about the magazine's representation of life in Britain?
Stereotypes are reinforces and it shows life for rich people in Britain.
3) What audience groups might be offended or insulted by the front cover of Tatler?
Women could be offended as it shows her in a big dress, which may be conveying that Women always have to look good.
4) Find three other front covers for Tatler from different months. What issues, subjects or people are regularly featured in Tatler?
Rich women as it mentions "Fit for a Queen". Black heritage of her ethnicity is represented.
The women looking elegant reinforces stereotypes of Women always having to look good but the fact she's by her self subverts that she's not with children. Her posture shows her to be superior.
Social and cultural contexts
1) What types of people are NOT featured in Tatler? (Watch the clip above again if you need help with this - the clue is in the title 'Posh People')
2) Tatler runs special issues on holidays, spa breaks, cosmetic surgery, watches and jewellery and private schools. What does this suggest about the magazine's representation of life in Britain?
Stereotypes are reinforces and it shows life for rich people in Britain.
3) What audience groups might be offended or insulted by the front cover of Tatler?
Women could be offended as it shows her in a big dress, which may be conveying that Women always have to look good.
4) Find three other front covers for Tatler from different months. What issues, subjects or people are regularly featured in Tatler?
The high class theme of people is featured a lot. The font of Serif is used in all covers. They are dressed really posh conveying their theme
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