OSP: Language and Representation Blog Tasks

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Work through the following tasks to cover the Language and Representation key concepts for our OSP CSPs:

Language

1) Make two lists - one of website conventions used on Marcus Rashford and Kim Kardashian's official website and one of social media conventions found on their Instagram pages. 

Logo , menu , central image , Home page

Banner image, profile picture, Bio, Retweets 

2) How does Marcus Rashford's website and social media promote his brand? Give at least three examples of different pages / posts / images from his website or social media. 

Retweets, Links, 


3) How does Kim Kardashian's website and social media promote her brand? Give at least three examples of different pages / posts / images from her brand websites or social media. 

Links brand identity 


4) How does Marcus Rashford's online presence use the narrative of his childhood upbringing to create a positive brand identity?


Experience of struggle bought him close to his audience. 

5) How does Kim Kardashian's website and social media promote other media products or websites using the Kardashian brand (e.g. Keeping Up With The Kardashians TV show)? 

Uses brand- makeup in her profile picture. 


Representations

1) How does Marcus Rashford use different aspects of mise-en-scene (e.g. clothes/costume/ settings/locations) to create representations of himself on his website and social media? 

Costume- central studies - Formal suit


2) What examples can you find of website pages, social media posts or aspects of his brand that create a positive representation of Marcus Rashford? You may wish to comment on his discussion of family or his campaigns - his page on the FareShare campaign website may help with this question.

Charity work 


3) How does Marcus Rashford's online presence challenge stereotypes? Think about gender (masculinity), race/ethnicity, social class or football here. 

He rose up from a social class and helps others who were in his position. 


4)  What representation of celebrity is created by Kim Kardashian's website and social media? How are audience encouraged to view celebrity? 


Online presence only exists for money. 

5) What gender stereotypes are reinforced or challenged in Kim Kardashian's online presence? 


Reinforces expectations of looks for women. 

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