Blog Tasks: Daily Mirror - Audience and Industries

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Blog Tasks: Daily Mirror - Audience and Industries


Work through the following questions to complete your work on the Daily Mirror.


Audience


1) What is the Daily Mirror's audience? List the key statistics here.

Half the audience aged 65+. They are likely to be in the Struggler, Resigned or Mainstream psychographic groups. 

2) Why do the Mirror stories on the CSP pages appeal to the Daily Mirror audience?

They have images that attract to the audience

3) Why might a reader enjoy the Daily Mirror? Use Blumler & Katz Uses and Gratifications theory to add detail to your answer.

Surveillance provides information about the world and entertainment allows audiences to read about others lives 

4) Why are print newspapers generally read by older audiences?

As news can be found on social media or on google. Older audiences do not want to change old ways. 

5) How are the CSP pages constructed to appeal to Daily Mirror readers? Think about text and selection of images.

A lot of images stand out which balance with text. 

Industries


1) What company owns the Daily Mirror and why are they struggling? 

Reach Due to the internet providing news now. 

2) Who was the Daily Mirror editor between 2018 and 2024 and what was the Partygate scandal that the Daily Mirror exposed?  

Allison Phillips exposed the party gate of throwing parties during lock down which was against the law 

3) What is the Daily Mirror's circulation? How many papers did the Daily Mirror used to sell back in the 1990s?

Over 3 million 

4) How has the Daily Mirror reacted to the decline in print sales and the growth of the internet?

They provided a digital platform to read news as barely any people read newspaper. 

5) List five of Galtung & Ruge's News Values and explain how they link to the stories in our CSP edition of the Daily Mirror.


 Negativity : The Mirror frequently highlights scandal, tragedy, or political wrongdoing. 

Personalisation: Stories are often presented through an individual’s experience to make complex issues relatable, 

Proximity : Events that are culturally close to the British audience, 

Continuity  The newspaper often follows a story over several days,s scandals involving MPs or gossip about royalty/famous stars, are highly prioritized as they generate high public interest. 

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