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 Blog tasks: The Times Case Study - Audience and Industries


Create a blogpost called 'The Times - Audience and Industries' and then work through the following questions:

Audience

1) What are the main audience demographics for The Times newspaper? Add as much detail as you can.

The main audience demographics are mainstream and ages above 25. aiming for the upper class people. Also includes British white men

2) What aspects of the front page of the Times CSP edition suggest that their readers are likely to be more educated and interested in hard news rather than entertainment?

It includes high level vocabulary and focuses on the needs level of the audience 

3) Times readers are mostly over 55 years old. Why is this and how is this reflected or challenged by the design and news stories in the CSP pages we have studied?  

It has traditional conservative politics and stories targeted towards these values and beliefs. 

4) What are the main audience pleasures offered by the Times? Use Blumler & Katz Uses and Gratifications theory.

Surveillance through finding out about the World around us. Entertainment as the readers desire to be entertained as they read. 

5) Why might a reader enjoy this CSP edition of the Times? Use Blumler & Katz Uses and Gratifications theory categories and write as detailed an analysis as you can.

Entertainment as they can enjoy what they read and personal identity though agreeing with the view although this may not always be the case. Readers can also become active participant. 

Industries

1) Who owns the Times? Write the name of the company AND the billionaire who owns the company.

News Corp Murdoch family.

2) What was the The Times's circulation in 2019? How many papers did the Times used to sell back in the 1990s? You can find all of these statistics in the blogpost above.

376,000 to 417,298 copies in 2019

3) How has the Times reacted to the decline in print sales and the growth of the internet? Watch the two videos above for more on this.

By adapting to a digital website and making subscriptions for their loyal viewers.

4) What does IPSO stand for and what is IPSO's job?

In-dependant Press standards organisation and is an independent regulator for Uk newspaper

5) Why do some people want stronger regulation of British newspapers? Look at the information above on newspaper regulation to find out more on this.

Ethical failures and harm to the consumers.

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