BLACKPINK: The Game CSP

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Language


1. What is the primary objective for the player in Blackpink: The Game?

The Game is to take on the role of the group’s main producer in an "alternate reality" to manage and debut the band members

2. What is an "Alternate Reality" narrative? How is this used to frame the storyline of the game?

The Game are a mixture of real-world global icons and fictional support figures that guide you through the "alternate reality" storyline

3. Where is the game set? Identify at least two different types of locations the player interacts with.

The settings in BLACKPINK: The Game are a blend of functional business environments and vibrant, social "alternate reality" spaces.

4. What is the difference between the playable characters and the NPCs (Non-Playable Characters) like "Blinky"?

NPCS cant be controlled, playable are controlled by end user 


5. What specific activities and mini-games does the player perform to progress the band’s career?

Players can participate in Bingo Seasons (e.g., Bingo Event Season 3) to complete daily missions and earn rewards, or join special puzzle events like "BLACKPINK’S NEW YEAR GREETING".


1. What representations of women and femininity can be found in the avatars in BLACKPINK: The Game?

stylized feminine girl crush aesthetic

2. How does the game represent K-pop celebrity culture and the "idol" lifestyle to its audience?

idol life as hard work and training

3. How does the game reinforce or subvert traditional gender stereotypes through its character design and gameplay mechanics?

reinforces beauty norms subverts as powerful icons

4. What does the game suggest about modern perceptions of fame and the importance of a "para-social" relationship between stars and fans?

fame requires constant fan intimacy

5. How might a critic or a media student challenge the representations of body image or beauty standards presented in the game?

critics highlight narrow body standards


Audience


1. Who is the primary target audience for BLACKPINK: The Game? Identify at least two different groups of players the game appeals to.

Blinks and casual mobile gamers

2. What are "Blinks," and how does the game use brand loyalty to attract and retain its players?

brand loyal fans seeking exclusives

3. Using Blumler & Katz’s Uses and Gratifications theory, what "pleasures" or "gratifications" does the game offer to its audience?

identity social interaction and escape

4. How does the "BLACKPINK World" social space encourage audience interaction and a sense of community?

social space for global chat

5. How has the marketing for BLACKPINK: The Game (e.g., YouTube trailers and social media teasers) been designed to reach a global digital audience?

teasers reach fans on tiktok and youtube

Industries

1. How much does BLACKPINK: The Game cost to download, and how does this reflect the "freemium" business model?

free, costs money for add ons

2. In what ways does the game make money? Identify at least three different types of in-game currency or micro-transactions (e.g., Pink Diamonds, World Tickets).

diamonds world tickets and photocard sets

3. What role do "Gacha" (Gambling) mechanics and randomised rewards play in the game’s monetisation strategy?

gacha draws drive spending via chance

4. How was BLACKPINK: The Game marketed and promoted to a global audience (e.g., social media "teasing," App Store screenshots, and YouTube trailers)?

social media hype and app store clips

5. How does BLACKPINK: The Game use media convergence and synergy to cross-promote the game alongside the band's music, such as the release of the exclusive single The Girls?

the girls single links music to game

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