Audience Effects Theory
AUDIENCE EFFECTS THEORY 1) Write a definition of a passive audience: Passive audiences are Audiences that absorb any information from the media - my definition Passive: This is the view that audiences passively take in information from the media and that these messages have the same effect on everyone. 2) Write a definition of an active audience: Active audiences are audiences that engage and respond to the media in cotroversial ways - my definition Active: This is the more modern and generally accepted view that audiences interact with and make conscious choices regarding the media they consume. 3) Write a definition of the hypodermic needle theory: The hypodermic needle theory is a...
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