Magazines: Final index

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Magazines: Final index






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Audience Effects Theory

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                                                                  AUDIENCE EFFECTS THEORY   1) Write a definition of a passive audience:  Passive audiences are Audiences that absorb any information from the media - my definition  Passive: This is the view that audiences passively take in information from the media and that these messages have the same effect on everyone. 2)  Write a definition of an active audience:  Active audiences are audiences that engage and respond to the media in cotroversial ways - my definition Active: This is the more modern and generally accepted view that audiences interact with and make conscious choices regarding the media they consume. 3) Write a definition of the hypodermic needle theory:  The hypodermic needle theory is a...
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I, Daniel Blake

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                                                   I, Daniel Blake: blog tasks 1) What is independent cinema and how is it different to Hollywood blockbusters? An Independent film is low budget and usually sends a message. 2) What is I, Daniel Blake about? I, Daniel Blake is about how hard it is for people to live 3) Who directed I, Daniel Blake and why is this important? Ken Loach  4) How was I, Daniel Blake promoted to an audience? List at least  three  different methods used by the film's marketing campaign and  how  they targeted their audience. Social media and by using quotes from the film  5) What unusual or creative marketing methods were used to get audiences talking about the film? The Guerrilla marketing on the houses of Parliament  6) What was the estima...
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Demographics

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  1) What information do media companies use to create a demographic profile of their audience?                                                 Age gender Education social class Race Ethnicity Job profession Earning Home 2) Why are media companies and advertisers increasingly using audience profiling and not just demographics? It makes it easier o reach target customers  3) What are the seven different Psychographic groups?  Aspirer Explorer Reformer Mainstreamer Succeeded struggler Resigned 4) Write a brief summary of what each Psychographic group is seeking or motivated by. Aspirer: seek status  Explorer: seek discovery  Reformer: enlighten  Mainstreamer seek security  Succeeded: seek control  struggler: seek escape  Resigned :resigned  5) What psychographic ...
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