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Audience Effects Theory

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                                                                  AUDIENCE EFFECTS THEORY   1) Write a definition of a passive audience:  Passive audiences are Audiences that absorb any information from the media - my definition  Passive: This is the view that audiences passively take in information from the media and that these messages have the same effect on everyone. 2)  Write a definition of an active audience:  Active audiences are audiences that engage and respond to the media in cotroversial ways - my definition Active: This is the more modern and generally accepted view that audiences interact with and make conscious choices regarding the media they consume. 3) Write a definition of the hypodermic needle theory:  The hypodermic needle theory is a...
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First Blog

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1) Which part of Media are you looking forward to the most? editing and creating videos  2) What knowledge and skills do you hope to learn in Media? Editing and debating  3) What grade are you realistically hoping to achieve in Media? 9 4) What device do you use most to access the media? (The media = news, TV, music, film, social media etc.)  my phone  5) What is your average 'screen time' (or equivalent) on your phone each day. Is this about right, too little or too much? Why?  5 hours on a school day which i think is about right and 7 hours on a normal holiday  6) What was the last TV programme or film you watched? Sky Sports  7) What device or subscription do you use to listen to music? I dont listen to music  8) Do you play videogames? If so, what do you play games on and what is your favourite game? Yes, CRICKET 24, on ps4 9) Are you on social media? If so, what social media do you have and why do you like it?  yes snap chat  10) Fi...
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I, Daniel Blake

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                                                   I, Daniel Blake: blog tasks 1) What is independent cinema and how is it different to Hollywood blockbusters? An Independent film is low budget and usually sends a message. 2) What is I, Daniel Blake about? I, Daniel Blake is about how hard it is for people to live 3) Who directed I, Daniel Blake and why is this important? Ken Loach  4) How was I, Daniel Blake promoted to an audience? List at least  three  different methods used by the film's marketing campaign and  how  they targeted their audience. Social media and by using quotes from the film  5) What unusual or creative marketing methods were used to get audiences talking about the film? The Guerrilla marketing on the houses of Parliament  6) What was the estima...
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