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Audience Effects Theory

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                                                                  AUDIENCE EFFECTS THEORY   1) Write a definition of a passive audience:  Passive audiences are Audiences that absorb any information from the media - my definition  Passive: This is the view that audiences passively take in information from the media and that these messages have the same effect on everyone. 2)  Write a definition of an active audience:  Active audiences are audiences that engage and respond to the media in cotroversial ways - my definition Active: This is the more modern and generally accepted view that audiences interact with and make conscious choices regarding the media they consume. 3) Write a definition of the hypodermic needle theory:  The hypodermic needle theory is a...
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First Blog

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1) Which part of Media are you looking forward to the most? editing and creating videos  2) What knowledge and skills do you hope to learn in Media? Editing and debating  3) What grade are you realistically hoping to achieve in Media? 9 4) What device do you use most to access the media? (The media = news, TV, music, film, social media etc.)  my phone  5) What is your average 'screen time' (or equivalent) on your phone each day. Is this about right, too little or too much? Why?  5 hours on a school day which i think is about right and 7 hours on a normal holiday  6) What was the last TV programme or film you watched? Sky Sports  7) What device or subscription do you use to listen to music? I dont listen to music  8) Do you play videogames? If so, what do you play games on and what is your favourite game? Yes, CRICKET 24, on ps4 9) Are you on social media? If so, what social media do you have and why do you like it?  yes snap chat  10) Fi...
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Demographics

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  1) What information do media companies use to create a demographic profile of their audience?                                                 Age gender Education social class Race Ethnicity Job profession Earning Home 2) Why are media companies and advertisers increasingly using audience profiling and not just demographics? It makes it easier o reach target customers  3) What are the seven different Psychographic groups?  Aspirer Explorer Reformer Mainstreamer Succeeded struggler Resigned 4) Write a brief summary of what each Psychographic group is seeking or motivated by. Aspirer: seek status  Explorer: seek discovery  Reformer: enlighten  Mainstreamer seek security  Succeeded: seek control  struggler: seek escape  Resigned :resigned  5) What psychographic ...
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